The Mass Following
Cal and Claire would not just post now and then, when they felt like something noteworthy happened. They wanted their followers to be with them on every step of the journey. Whether they were setting up the electrical grid or installing some new plumbing.

The Mass Following
Seeing as this couple was living in the United Kingdom, they made sure to subscribe to the local culture. This meant that tea breaks were common, and that they held an adorable shoot for their followers after winning 100,000 followers.
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